140 Proof launches sharable, social video ad unit
A new offering in the social space should marry two of consumers favorite online activities: social networking and video viewing. From 140 Proof, the new ad unit is sharable and available through both mobile and desktop social applications and allows brands to target consumers based on keywords in their social streams.
How mobile is impacting online commerce
As ecommerce continues to explode a new offering - the ability to browse, shop and even price compare in-store - is making headway into the space. Mobile commerce is still in its infancy, but there is huge potential in mobile, say some experts.
Flurry: Mobile ad spend lags behind sector growth
Brands and agencies have yet to adapt to the massive popularity and usage of mobile apps among consumers, according to Flurry, and ad spend on the channel is lagging behind growth.
PaymentOne employs HTML5 support for mobile payments
Mobile game and app developers have one more way to monetize their products - PaymentOne. The platform is launching the PayOne HTML5 API, providing HTML5 compliant web-based payment options. The option should simplify mobile payment across platforms and devices through PaymentOne's frictionless 'charge to my mobile bill' option.
Symantec: Mobile redefining how brands do business
Mobile devices are changing the way consumers interact with brands, content and information, but the mobile infrastructure is also changing the way businesses do business online. From how employees connect to the business to how consumers find a brand online, the mobile web is both easing communication and - in some cases - increasing the risks to business.
Website navigation - every detail counts
When a website usability firm put a group of UK general retailers' websites to the test they found the live customer navigation experience lacking.
How to engage online shoppers year round
Everyone knows ecommerce booms during the holiday season, but similar results can be found for etailers year round. If the proper research and approach is done. According to comScore more than $30 billion was spent online during the 2011 holiday season. Here are our top tips to engage online shoppers throughout the year.
F-commerce = Fail?
Businesses have flocked to Facebook, boosted by the social network's mammoth membership numbers, but lately a few stores have been pulling down the shutters and shutting up shop. Has Facebook failed with f-commerce before it really got started?
3 Questions with AudienceScience
Recently Stuart Colman was named Vice President, International, with AudienceScience. While we don't normally report on personnel changes, I thought this would be a good opportunity to chat with Stuart about changes to the global, online marketplace. His thoughts follow.
Should parents be giving their toddlers tablets?
Today's toddlers are being bought up with technology - mostly their parents'. New research from Nielsen reveals that tablet devices are fast becoming a way for parents to keep their wee ones occupied.
Video interest up, ad completion rates up, too
In December US video viewers watched more than 23 hours of content online - more than 43 billion video clips. But what is more interesting, to brands, about the video space is the increasing acceptance of video ads. Because while content will always be consumed the ability to monetize that content is a key priority for businesses.
Mobile users will wait a little longer for mobile webpages to load
A wait of 2-3 seconds for a website to load on a PC is long enough, say consumers, but when browsing the web on their mobile phone many allow a little more time before abandoning the website, according to recent figures from Kissmetrics.